Tags: online advertising
Google is focused on weeding out spammers, scammers, manipulators, counterfeiters, cheaters and malware providers from it's network. Google has a dedicated anti-spam program for both it's organic...
Tags: ecommerce, digital marketing
More than 60% of smartphone conversions come from email marketing. The insight comes from SeeWhy Conversion Academy, which analyzed more than 150 million web events in December 2013. The report shows...
Tags: Web design, ecommerce, digital marketing, website
Ecommerce impacts the revenue of brick and mortar retailers. Traditional retailers are losing share to eCommerce rapidly, and a recent survey by IBM sheds some light on this trend. The study,...
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When Facebook first enabled hashtags earlier this year, it seemed inevitable that the social media giant was finding ways to aggregate the data of what its users were posting and commenting about....
Tags: digital marketing, marketing, business
For B2B marketing, webinars can be a powerful tactic for lead generation, lead nurturing, sales nurturing and demonstrating the leadership of your brand or product. Webinars are a tried and true...
Tags: digital marketing, online advertising
Global PPC advertising did very well in 2013. Paid search increased by 7% year-over-year, and in the third quarter of 2013, paid search increased by 13% globally, according to data from Covario's Q4...
Tags: marketing
Those in digital marketing may need to consider (if they haven’t already) capitalizing on advertising not just in browser space, but in apps as well. With the continuing rapid influx of time spent on...
Tags: business
There is a lot of controversy surrounding the reviews of local businesses on Yelp. One of the major concerns is the posting of fake reviews. Some businesses try to game the system by posting...
Tags: digital marketing, marketing
Curata released the results of a study of approximately 500 marketers from the fall of 2013 titled Content Marketing Tactics 2014. This study, focusing on content marketing, asked survey respondents...
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It may be slightly terrifying to note that you’re never truly alone when searching the internet anymore. Sure, hundreds of millions of people may be surfing the web at the same time you are, but...
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The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
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