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New Facebook sharing buttons drive over 5% more Likes and social shares

Facebook released newly designed social sharing buttons around the same time that Google also launched newly designed Google+ buttons. Facebook did some initial tests during the first month of it's...

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Flexible width customization for embedded Facebook posts

Facebook updated the embedded posts functionality to allow for publishers to specific a specific width for the unit. A width between 350 to 750 pixels can be specified within the Embed Post dialog....

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Google set to penalize hundreds of bribing bloggers

Google is planning on taking action against "hundreds of buyers, dozens of sites, & dozens of spammy writers” that bribe blogs to post links in order to build SEO ranking. Matt Cutts, head of...

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Bot traffic on the rise

Bot traffic is on the rise. According to a new report from Quarterly Bot Traffic Market Advisory from Solve Media, 51% of Internet traffic in the US was suspected of being "suspicious" in Q3 of 2013....

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Easier web development with Google Plus sign-in

Google recently released new updates for Google Plus sign-in to make it easier for web developers to build applications that include the passport system to create accounts on third-party websites....

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Not Exactly As Planned: Holiday Pinterest Disasters

'Tis the season! We've spoken a lot about the marketing wonders of Pinterest-a very engaged community that is always looking for new ideas, new recipes and other holiday themed goodies. But sometimes...

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Importance of Facebook & Google advertising for ROI

Is Facebook a good advertising platform? Is Google better? This was a question posed by a recent survey. According to a survey by Ad Age and RBC Capital Markets, What Advertisers Really Think About...

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Google launches +Post Ads for Google Plus

Google has taken it's first step at monetizing Google Plus. The first ad unit built for the social network will not run inside the platform. Instead, +Post ads will allow brands to turn their Google+...

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Another link network busted by Google: Anglo Rank

Matt Cutts of Google just confirmed that they penalized another link network, the “private link network” Anglo Rank. Google found a way to detect websites that belong to it's link sharing network....

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B2C brands are more ahead of the curve than B2B brands with mobile

According to a study, Marketer Perceptions of Mobile Advertising - 2013, by Ovum and IAB, B2C brands are more ahead of the curve than B2B brands when it comes to mobile marketing. B2B brands tend to...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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