The National Retail Federation recently released a survey regarding online holiday shopping and found that 56 percent of shoppers have plans to purchase items online. However, PunchTab, a company...
In eMarketer’s fifth annual “Global Media Intelligence Report,” an estimated 336.5 million people living in Africa and the Middle East will access the internet at least once a month during 2014. That...
Tags: ecommerce, digital marketing, marketing
Despite Halloween barely just around the corner, the holiday season will quickly amp up after the calendar changes to November. Marketers will need to begin their planning for holiday strategies if...
Tags: analysis, digital marketing, online advertising
For advertisers looking to increase their access and engagement with the LGBTQ community, Facebook seems to be the place to do it. According to a June 2014 report from Community Marketing Inc., 88...
Tags: analysis
Even before the release of the new iPhone 6 and iPhone 6 Plus, research from Adobe found that Apple still dominated the US mobile website traffic for smartphones. This comes from a June 2014 report...
Tags:
A study by the Newspaper Association of America recently found that 80 percent of adult internet users in the US read breaking news content via digital news sources. The study, conducted in August...
Tags: analysis
Ever heard a parent joke around about their child knowing more about their smartphone than they do? A new study by Communicus found that it might not be a joke after all. Children born in the digital...
Tags: business
The first of October has already come and gone, and Halloween is fast approaching. Any thoughts that adults purchasing Halloween items online would be too old to participate in the holiday should be...
Tags: ecommerce, digital marketing, online advertising, business
The Sunday paper isn’t the only place to get coupons anymore. Internet couponing has become incredibly popular, especially within social media and email marketing campaigns. In 2010, online coupon...
Tags: website, mobile development, business
Mobile has a big impact on business, and it’s safe to say that many companies have recognized this fact. In the latest Quarterly Digital Trends Briefing by Econsultancy, a survey of approximately...
Trending Topics
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.
 |
 |
