eyeIcon

Current Insights

 

Tags: , ,

Google Launches Web Designer, a WYSIWYG Application for Creating HTML5 Ads.

Google recently launched Web Designer, a “professional-quality design tool,” now officially in public beta for Mac and Windows. Google created Web Designer to allow advertisers to easily create HTML5...

rightArrow

Tags: , ,

Google to end support for IE8

Google announced that it will be ending support for Internet Explorer 8 at the end of the year for Google Analytics. At that time, the only Internet Explorer browsers able to work with Google...

rightArrow

Tags: ,

Survey: corporate social media risk perception

According to a survey by Grant Thornton, Social media risks and rewards, 71% of the executives who participated said their enterprise was worried about possible risks posed by social media, but only...

rightArrow

Tags:

Yahoo Maps was re-designed and upgraded (even though they are not competing with Google)

Yahoo surprisingly decided to redesign their Yahoo Maps and add some nifty features. The reason it is a surprise is because Yahoo CEO Marissa Mayer stated, when she took office, that she did not plan...

rightArrow

Tags: , ,

Do you have a formal content marketing strategy?

Skyword released the results of new study that found that nearly half of their participants have a formal content marketing strategy. Yet, of this group, only 25 percent are measuring the results of...

rightArrow

Tags:

CEO Marissa Mayer retweets for loyalty

A new marketing campaign by Yahoo today takes a very individualized approach by the CEO Marissa Mayer. For users who promise to switch to the “My Yahoo” personalized homepage, Marissa Mayer will...

rightArrow

Tags: , , ,

The most trusted forms of media and advertising

As business leaders make decisions around marketing and resource allocation surrounding marketing decisions, it is important to ask the right questions. For one, which channel generates the most...

rightArrow

Tags: , ,

Digital ad spend to focus on direct response and branding equally

Digital ad spend in the US is currently more heavily focused on direct response than branding, but according to an eMarketer report, Making Sense of Blurring Channels Marks the Latest Key Digital...

rightArrow

Tags:

Improved backlink sampling data for websites with Webmaster Tools

Google has recently upgraded how Webmaster Tools works with backlink data to provide better oversight to marketers and website owners. For many professionals, Webmaster Tools is an indispensable...

rightArrow

Tags:

Google+ accidentally zeroed your followers

Some people may have experienced a sudden lack of popularity on Google Plus. The dashboard for the Google+ Page was reporting zero followers where there were once many. This temporary error was...

rightArrow

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

iot-ebook-mockup