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Yahoo Search Marketing account transition tool closes on Wednesday Jan 5th

The Yahoo Search Marketing account transition tool will be ending on Jan 5th, 2011 (this Wednesday). The tool helps Yahoo Search Marketing accounts transition over to the Microsoft adCenter. For...

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Bookmark syncing comes to life with new Xmarks

Xmarks nearly closed this year but with the acquisition by LassPass, the bookmark syncing service is now expanding it's capabilities. Xmarks has been a cross-browser bookmark synchronization service,...

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Local search gets a sales team

With the advent of Google Boost, the search giant is pushing harder it's local advertising program. Geographic search is obviously becoming a huge growth area for Google's advertising program, which...

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A fight over advertising on low quality web pages leads into an arguement over confidentiality online

Plaintiffs in a case in the Northern District of California involving Google’s AdSense for Domains and AdSense for Errors argue that Google has placed ads on low-quality web pages. The case has...

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Google to go after cloakers in 2011

Cloakers beware! Google plans on investing more time and energy into anti-cloaking efforts in 2011. Cloaking, for those of you who aren't familiar, is the practice of providing one piece of content...

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Newspapers beat broadcasters for video streaming for Q3 of 2010

According to a new study by Brightcove and TubeMogul, newspapers have surprisingly beat broadcasters for the most minutes of streamed video to users in the third quarter of 2010. The newspaper...

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Liking a website could change search results, says Bing

Microsoft announced that Facebook Likes will have some effect on rankings for Bing. The goal of the search engine is to create more personalized search results. Search Engine Land reported that...

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Some organization streamlining may kill some key programs

A leaked slide from a recent Yahoo meeting provides some clues about an organizational streamlining project that may do away with some key programs. Yahoo has already confirmed that Yahoo Buzz will...

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Advertising Standards Authority to investigate SEO

The Advertising Standards Authority in the UK is planning on investigating SEO practices that involve undisclosed purchases of links and other paid-for but undisclosed (to consumer) exchanges. The UK...

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Base API replaced by two shopping APIs

Web designers, say goodbye to Google Base API. As of June first of next year, the Base API will cease to be operational. As a result, the following data types will no longer be supported: jobs, real...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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