Tags: marketing, online advertising
About 36% of UK businesses use Facebook to attract new customers according to data from Basekit, a website template service company. This hugely concerns local business directories such as Yellow...
Tags: online advertising
Adwords recently announced a change in their algorithm that help match ads with searches by accounting for misspellings and variations. The goal of the update is to help match the ads with search...
Tags: online advertising
When users search for local specials, Foursquare will allow brands to promote check-in deals with the new paid search ads coming this June. The new ad technology will be powered by the ‘explore’...
Tags: online advertising
According to ad agency TBG Digital, Facebook advertising has seen better times despite it's record numbers of users worldwide. The agency claims that Facebook ad engagement is decreasing as it's...
Tags: marketing, online advertising
According to Kantar Media, US PPC advertising was 6.4% lower in Q4 2011 than one year prior. The drop in online advertising may be attributed in a large part to a drop in spending among financial,...
Tags: Web design, website, online advertising, business
Yahoo! Web Analytics released an update to it's web analytics tools that adds advanced reporting on multiple devices--from mobile to desktop. The way people interact with content is changing more...
Tags: web strategy, online advertising
Facebook has begun trials of coupon-based advertising, which allows for a new way of targeting fans. The coupons can be posted on a brand's Facebook Page wall and also appear on a user's homepage...
Tags: online advertising
The latest update to the web advertising platform, DoubleClick for Publishers (DFP) API, introduces SuggestedAdUnitService, which simplifies the process of getting and approving capable ad spaces on...
Tags: marketing, online advertising
Twitter has been supported by hundreds of millions of dollars of funding, which has allowed it to refine it's revenue generation tactics without becoming heavy handed and harming user-experience. The...
Tags: website, marketing, online advertising
Google just introduced businesses to their Google+ social network with a new tool called Pages. Now, brands and companies can represent themselves online using the new social network, in a manner...
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