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Yahoo Search Marketing account transition tool closes on Wednesday Jan 5th

The Yahoo Search Marketing account transition tool will be ending on Jan 5th, 2011 (this Wednesday). The tool helps Yahoo Search Marketing accounts transition over to the Microsoft adCenter. For...

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Local search gets a sales team

With the advent of Google Boost, the search giant is pushing harder it's local advertising program. Geographic search is obviously becoming a huge growth area for Google's advertising program, which...

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A fight over advertising on low quality web pages leads into an arguement over confidentiality online

Plaintiffs in a case in the Northern District of California involving Google’s AdSense for Domains and AdSense for Errors argue that Google has placed ads on low-quality web pages. The case has...

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New Google Quality Score Display Bugs For Paid Search

Over the past couple months, two quality score issues have been noted. The issues or bugs have to do with how Google displays quality scores. Search Engine Land reported issues with AdWords account...

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Adwords changes: Enhanced Agency Service Model

Google Adwords agency partners may see some changes in the new year to agency support. Google emailed agency partners stating that an "Enhanced Agency Service Model” will be taking place in the US,...

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Study States Fault Of Newspaper Failure Not On Internet

According to a new study from the Oxford's Reuters Institute for the Study of Journalism, the failure of the British newspaper business has been wrongly attributed to the Internet. Instead, this...

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Features, features, features say the new Adsense UI

Google has launched a new interface design and features for Adsense. The new UI gives users more control and more options for working with data. This upgrades comes at the end of a year's worth of...

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Microsoft Terminated Kin

Microsoft decided to terminate the mobile product, Kin--the Microsoft-branded phone designed to target teenagers. The Kin was launched on the Verizon network in May of 2010. Verizon and Microsoft...

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Some Advertisers Take A More Disruptive Approach To Display Ads

Many consumers simply ignore traditional online banner ads. In the place of banner ads, marketers and advertisers have tried to replace simple banner ads with higher impact and more expensive ads....

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Deal Between Google And Twitter Focuses On Ads For Twitter Accounts

Back in 2009, Google announced a new deal with the hyper-popular, micro-blogging superstar, Twitter. The goal would put tweets inside Google's search results. Google is now taking a step further by...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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