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Third-Party Ads Closed Off From Twitter's Web Development API

Twitter announced on it's blog that it will not allow third-party advertisers to inject ads between tweets with the Twitter web development API. The company will be updating it's terms and conditions...

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AdSense Revenue Share Revealed

Google revealed the share of revenue awarded to publishers for the first time ever. The amount paid to publishers who run "Ads by Google" ads is 68%. AdSense for search publishers get 51 percent of...

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Facebook Has Taken Top Position In Display Ad Publishing

For the Q1 of 2010, Facebook has become the number one publisher for display ads according to ComScore. Facebook ran 176.3 billion display ads on its website for the first quarter of 2010. This is...

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Microsoft Mobile Ad Deemed Inappropriate Removed

An ad for a socially networked cell phone called Kin was removed as many complained that Microsoft was promoting sexting along with it's new mobile device. The ad featured a young man who takes a...

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Twitter To Have Paid Search Ads

There has been a lot of talk about Twitter's options for advertising and further monetization. Twitter will be announcing a new program that will place paid search ads within users' Twitter streams....

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Bar Code Reinvented For A Digital World--Microsoft Custom Tags

Microsoft is seeking to reinvent the bar code. In essence, Microsoft seeks to make the bar code more stylish--allowing businesses to use the area of packaging dedicated to the bar code to appeal to...

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BW Points Out A Possible Partnership Between Apple and Microsoft

As Google readies it's mobile hardware set titled Nexus One for the markets, Apple may be looking to support a less threatening search company. Hell has frozen over. The increasing tensions between...

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Windows 7 Launch Party Marketing A Flop

Microsoft is hoping to get people to host Windows 7 launch parties in their own homes with family and friends. As Microsoft tries to build some hype about the Windows 7 launch scheduled for Oct. 22,...

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New Google Advertising Exchange To Open Up The Ecosystem

Google is announcing a new DoubleClick Advertising Exchange, which will help both publishers and advertisers simplify their transactions with online display advertising. For instance, the exchange...

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New Botnet Terrorizes Ad Budgets

A new botnet has emerged that plagues advertisers marketing budgets. Dubbed the "Bahama Botnet" because it redirected traffic through 200,000 parked Bahamas based domains. In some cases, the Bahamas...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

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