Tags: digital marketing, online advertising, business
Roughly three-quarters of businesses manage their own analytics and social media marketing, while the remaining percentages of businesses outsourced their paid searches and display advertising. The...
Tags: online advertising, business
Local searches resulting in purchases. New research from Google says that customers making local searches for items to purchase have a higher expectancy to visit the store and buy the item during the...
Tags: digital marketing, online advertising, business
With social media marketing becoming so popular over the past few years, is email marketing on its way out? Recent numbers from the Email Marketing Census 2014 suggest that this is not the case. In...
Tags: marketing, online advertising, business
Positive Online Shares Result in Higher Purchase Incidence ShareThis, a social data and sharing tool, and the Paley Center for Media recently came together to examine the significance of high-rated...
Tags: digital marketing, marketing, online advertising, business
Burt's Bees Electronic Calendars Natural beauty and cosmetic brand Burt’s Bees is taking digital marketing to another level. Most digital marketing strategies involve ads incorporated into social...
Tags: digital marketing, marketing, online advertising
Changes in Google Adwords Affects Mobile App Advertising Google announced last week changes to Adwords which are to come into affect over coming months. Acknowledging it’s no longer about devices but...
Tags: marketing, online advertising, business
Numbers have indicated that the growth of Facebook has been declining as of late, which is bad news for marketers. In fact, recent reports show that there has been a sharp decline in the organic...
Tags: online advertising
Twitter has always been a bit reticent with advertising in fear of degrading its user experience. Perhaps that's changing. According to a new article from the Wall Street Journal, Twitter plans on...
Tags: digital marketing, marketing, online advertising
A Third of Internet Traffic is Fake. The Interactive Advertising Bureau recently revealed an estimate which stated that over one third of all internet traffic is not real. The Bureau also mentioned...
Tags: digital marketing, online advertising
Mobile interactive and animated advertising is gaining in performance and popularity. According to a report by Millennial Media, mobile ads that have integrated interactive and animated features...
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