Tags: SEO, digital marketing, marketing, online advertising
A new report focusing on the state of paid search by Hanapin Marketing reveals the perception of marketers and makes a prediction around 2014 PPC trends. The 2013 State of Paid Search report shows...
Tags: analysis, digital marketing, online advertising
Over the past year Mixpanel has grown, adding new customers and expanding the amount of data it tracks. They claim they analyze more than 15 billion actions a month. As they strive to better...
Tags: SEO, marketing, online advertising
Google recently updated the list of types of links that violate their guidelines in their link schemes document within Webmaster guidelines. By violating Google’s Webmaster Guidelines, marketing...
Tags: marketing, online advertising
Globally, the way AdWords quality scores are reported will be changing over the next few days. These updates as announced by Google are designed to “tie your 1-10 numeric Quality Score more closely...
Tags: digital marketing, marketing, online advertising
Twitter is expanding their TV advertising program to reach more advertisers. Their goal is to connect Twitter user behavior in response to TV advertising. This would help multi-channel marketers...
Tags: web strategy, ecommerce, mobile development, marketing, online advertising
Mobile users are a vital segment for all eCommerce and retail operations. Consumers and web visitors are increasingly using smartphones for research and price checking for both brick-and-mortar...
Tags: ecommerce, analysis, digital marketing, marketing, online advertising
A new study by Custora focuses on ecommerce last-touch customer acquisition channels--exploring the data of 72 million customers of 86 US retailers across 14 industries. The report analyzes which...
Tags: ecommerce, marketing, online advertising
Gen Y B2B buyers are more inclined than their older B2B buyers to purchase online. These findings come from a recent study by the Acquity Group titled 2013 State of B2B Procurement Study. The survey...
Tags: ecommerce, marketing, online advertising, business
Smartphones and tablets both are known to be strong influencers of eCommerce--as traffic drivers, research & brand discovery tools and for conversion. According to a quarterly e-commerce report from...
Tags: marketing, online advertising
Bing is in the process of upgrading a vital tool for digital marketers--it's PPC ad preview tool. With the upgrade, the tool will receive a new name and expanded functionality. Currently the purpose...
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