Tags: marketing, online advertising
A survey, Social Ad Effectiveness, by Unruly Media explored the impact of recommendation on brand metrics amongst 18-34 year olds to determine social ad effectiveness. The study was aimed at 18-34...
Tags: mobile development, marketing, online advertising
Mobile location-based advertising that rely on geo-fenced strategies are becoming more popular and finding success with consumers, a survey from CouponCabin.com states. According to a new survey...
Tags: website, marketing, online advertising
Email marketing can be a powerful tool for the marketing and building of support for schools and education institutions. Understanding the best practices for email marketing and then integrating...
Tags: ecommerce, marketing, online advertising
According to a report by Accenture, 49% of US consumers feel that brands and retailers can improve the shopping experience by better integrating marketing efforts across channels. The integration...
Tags: marketing, online advertising
The worldwide advertising market reached a spend of $557 billion in 2012. The growth of worldwide advertising spending was 3.2% year-over-year according to Nielsen’s latest quarterly Global AdView...
Tags: analysis, mobile development, online advertising
Marketers of all varieties are ever in pursuit of greater context for advertising. Context can span from related interests, social connectedness, physical environment or time of day. A new report by...
Tags: mobile development, marketing, online advertising
Baidu dominates web search in China, and because of it's dominant position there, it owns roughly one quarter of global ad click search volume within Q1. The global search engine market for ad...
Tags: analysis, marketing, online advertising
Americans are addicted to multitasking--even during downtime. A new report by Deloitte reveals that 81% of Americans are fuddling with something else while watching a home TV. And... that number is...
Tags: marketing, online advertising, business
According to a new report by Econsultancy and SoDA Digital Marketing Outlook Report, 55% of businesses plan stated that they plan to increase digital marketing budgets in 2013. Of those businesses...
Tags: marketing, online advertising, business
Google has released, ever so quietly, a new tool within Adwords called Offer Extensions that lets marketers post deal offers right in a PPC search ad. The tool is available to marketers that have...
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