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Current Insights

 

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Do social recommendations improve ad performance?

A survey, Social Ad Effectiveness, by Unruly Media explored the impact of recommendation on brand metrics amongst 18-34 year olds to determine social ad effectiveness. The study was aimed at 18-34...

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High interest in mobile location-based advertising

Mobile location-based advertising that rely on geo-fenced strategies are becoming more popular and finding success with consumers, a survey from CouponCabin.com states. According to a new survey...

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Email marketing for schools & education organizations

Email marketing can be a powerful tool for the marketing and building of support for schools and education institutions. Understanding the best practices for email marketing and then integrating...

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Consumers suggest retailers improve cross-channel marketing integration

According to a report by Accenture, 49% of US consumers feel that brands and retailers can improve the shopping experience by better integrating marketing efforts across channels. The integration...

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Growth of worldwide advertising in 2012

The worldwide advertising market reached a spend of $557 billion in 2012. The growth of worldwide advertising spending was 3.2% year-over-year according to Nielsen’s latest quarterly Global AdView...

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When is the peak web browsing time of day?

Marketers of all varieties are ever in pursuit of greater context for advertising. Context can span from related interests, social connectedness, physical environment or time of day. A new report by...

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One quarter of global search ad clicks result from Baidu

Baidu dominates web search in China, and because of it's dominant position there, it owns roughly one quarter of global ad click search volume within Q1. The global search engine market for ad...

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TV watching vs Internet multitasking

Americans are addicted to multitasking--even during downtime. A new report by Deloitte reveals that 81% of Americans are fuddling with something else while watching a home TV. And... that number is...

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SoDA Report finds that 55% of businesses will up digital marketing budgets in 2013

According to a new report by Econsultancy and SoDA Digital Marketing Outlook Report, 55% of businesses plan stated that they plan to increase digital marketing budgets in 2013. Of those businesses...

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Offer Extensions in Adwords gives direct access to deal offers in search

Google has released, ever so quietly, a new tool within Adwords called Offer Extensions that lets marketers post deal offers right in a PPC search ad. The tool is available to marketers that have...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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