Tags: marketing, online advertising
Promoted Tweets and Promoted Accounts on Twitter have a new tool that will help advertisers and marketing firms segment audience by interest. Interest targeting will probably go along way helping...
Tags: marketing, online advertising
Google released a new feature in Adwords to help political campaigns use their PPC ad service. Now Adwords supports targeting by Congressional District, and the tool is open to anyone from political...
Tags: marketing, online advertising
Microsoft recently removed age and gender as targeting options for marketers and advertisers within their AdCenter program. The company realized and acknowledged that the gender and age data is...
Tags: SEO, online advertising
Yelp and Bing sign a deal to connect Bing users to Yelp local business content on Bing Local search pages. The deal will ultimately result in a new "Powered by Yelp" experience, as Bing struggles to...
Tags: marketing, online advertising
One of the core areas of concern for many investors in Facebook is the social platform's ability to appease advertisers and digital marketers. Concerns have been floating about the social platform's...
Tags: marketing, online advertising
Microsoft has introduced VPAID protocol across it's MSN, MSNBC, and the Microsoft Advertising Video Network channels. VPAID (Video Player Ad-Interface Definition) is a standard protocol from the...
Tags: marketing, online advertising
A breakdown of Internet Ad Revenue Total for 2011: 2010 In billions 2011 In billions Year-over- year change* Search $11.7 $14.8 26.6% Classifieds, directories $2.6 $2.6 -0.7% Lead generation $1.3...
Tags: marketing, online advertising
The Interactive Advertising Bureau (IAB) and the Digital Advertising Alliance (DAA) are both upset with Microsoft and their decision to make Internet Explorer 10 a "do not track" by default web...
Tags: online advertising
In 2008, Google disapproved 25 million ads from it's Adwords program with an effort to reduce the amount of spam and click fraud. That number has grown considerably since. In 2011, Google disapproved...
Tags: marketing, online advertising
Google has launched new reporting features for it's Adwords product for web publishers. One of the expansions to the reporting system within Adwords includes an “all time” stats feature, which allows...
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