Tags: analysis, digital marketing, marketing
Digital marketing company Razorfish recently conducted a study regarding the use of behavior data by marketers. After surveying 685 C-suite executives, they found that 76 percent of marketers don't...
Use of social media is increasing, and a significant portion of this growth has been driven by women. Research recently published by FinanceOnline revealed that women who use social media several...
Tags: web strategy, analysis
For the first time in history, mobile applications have overtaken PC web usage. In January of 2014, smartphones and tablets were responsible for 55% of internet traffic in the United States. This is...
According to a study run by Upstream and Ovum, Apple is the number one desired brand in Brazil, China, India, Nigeria and Vietnam. The study showed that consumers desired Apple, Samsung and Nokia...
Tags: analysis
Weak engagement According to a report from We Are Social, The state of Google+, the monthly active Google+ users is only 35%. Google+ has seen extraordinary growth between Q4 2012 and Q4 2013--from...
Tags: analysis, mobile development, business
Smartphones are two-thirds of the US mobile subscriber base. A recent report from Nielsen shows that the smartphone base may be a little higher: 67% as of November 2013. The Nielson study identifies...
Some electronic devices have fallen out of fashion in recent years, according to a recent poll by Gallup. A new report called, Americans' Tech Tastes Change With Times, show how tastes change over...
Tags: analysis, online advertising
A newly released report by IgnitionOne shows that paid search in the US continues to grow year over year. Looking at Q4 of 2013, search advertising spend grew by 12% compared to 2012. Much of that...
Tags: analysis, digital marketing
A new report by Return Path, Where, When and What We Checked Emails On This Holiday Season, sheds some light on email usage data trends. The Return Path report examined about 1.3 billion opened...
According to a survey by Grant Thornton, Social media risks and rewards, 71% of the executives who participated said their enterprise was worried about possible risks posed by social media, but only...
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