According to search analytics company, comScore, Google + Youtube may have hit one billion Internet users worldwide--beating Facebook in the process. Currently Facebook boasts 700 million Internet...
Tags: web strategy, analysis, online advertising
Behavioral targeting will now be available to all Adwords users, which was a feature long-in-waiting for many advertisers. The search giant first launched a BETA version of this tool back in 2009,...
Tags: analysis
Google Health is shutting down in January 1, 2012, after consumers failed to adapt the program in a significant way. The program was launched in early 2008. It was intended to give consumers control...
Tags: analysis, website, marketing
The most recent report, L2 Digital IQ Index for travel, explored "digital competency" of travel brands and found that airlines and hotels were the most successful. One of the most fascinating points...
Tags: analysis
Data analysis of consumer sentiment taken from social media is a hot market, and IBM is making strides to be an innovator within this market. The company is launching a new product called Cognos...
Tags: analysis
A new report from Chitika, a data analytics company for advertising, shows a correlation between an increase in Bing usage and higher versions of Internet Explorer. Put simply, it seems that more IE9...
Tags: web strategy, analysis
Youtube has launched a website that provides analytics on it's content for different geographic areas as well as across demographic groups. The new site Youtube Trends offers a number of filters for...
Tags: web strategy, analysis
The website search analysis tool Google Webmaster introduced page level query data which makes the system more similar to Google's Analytics program. The new tool provides information about which...
Tags: analysis
A/B testing is a tool often employed by professional online marketers and web designers to perfect web pages based on performance data. These powerful tools can turn web analytics and key performance...
Tags: Web design, analysis
Having a context to data can be quite helpful in understanding human behavior on a website. Google recently launched a new addition to it's very popular Analytics program that provides website owners...
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