Many businesses have embraced digital marketing and social media marketing, but what if simply having a presence on the web is no longer enough? That’s what a new study from Monetate and Econsultancy...
Tags: digital marketing, business
According to a new report from market researcher eMarketer, Google and Facebook in combination will represent 15 percent of a total $200 billion spent on media advertising in 2016. In 2012, Google...
Tags: business
Brands with Twitter accounts may not realize how important their presence on that social media platform may be. As it stands, two-thirds of public brand mentions on social media occur on Twitter. The...
Tags: digital marketing, business
A recent survey by Responsys, a global marketing cloud service agency, showed that push notifications are highly valued by consumers. Almost 60 percent of adults and over 70 percent of young adults...
Tags: digital marketing, marketing, business
A recent study by Razorfish, DigitasLBi, Yahoo, and Tumblr found that 45 percent of millennials simply have no interest in what marketers are trying to push. This insight is especially important when...
Mobile transactions will account for 26 percent of US retails sales by 2017 It’s no surprise that ecommerce has made a major impact on everything from the economy to small businesses to the way said...
Tags: digital marketing, business
Would you believe that, in a survey last year by Econsultancy, eight percent of digital marketers thought big data was a “pointless marketing term”? However, a survey this year shows that attitudes...
With the furthering advancements of the digital age comes a world of big data that provides companies with a staggering amount of information about their customers. But sifting through that data to...
Tags: Web design, digital marketing, business
Time and time again, statistics continue to show that mobile email marketing is most certainly not on its way out. In fact, it has accomplished quite the opposite. In April of 2011, email opens on...
Tags: digital marketing, marketing, business
With digital marketing flourishing in many sectors, businesses are reportedly raising their digital analytics and consultancy budgets to accommodate a wide variety of uses. Out of 1000 companies...
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The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
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