Tags: digital marketing, business
Having a social media presence on multiple platforms may not be enough for brands anymore. Social media has turned the expectation of customer service into an instant need for many users. And when...
Tags: ecommerce, digital marketing, business
How important is free shipping for consumers? According to the 2014 United Parcel Service Pulse of the Online Shopper report, very. In a survey of 5,800 consumers who shop online, 58 percent of...
Tags: online advertising, business
IPG Media Lab and 140 Proof recently teamed together to conduct a study on how many social media platforms consumers actually use. The study focused on the types of behavior users exhibited for each...
Tags: business
Pinterest has not only risen in popularity in recent years, but its popularity has also stayed steady while other social media platforms have faltered. The pinning website is not the only one to...
Tags: online advertising, business
Some companies may not be willing to divulge their statistics if they believe them to be below average, especially in comparison to their competition. But in terms of marketing, it may be surprising...
Tags: business
In a survey from Adobe, they found that the average conversion rate for digital optimization is 2.6 percent. That said, they also found that 20 percent of the companies they surveyed had conversion...
Tags: digital marketing, marketing, business
An extensive study by Campaign Monitor, a service that allows businesses to attract new subscribers by sending attractive email newsletters, helps to reveal the mobile email habits of consumers. From...
Tags: digital marketing, business
A new study by Mention discovered that brand name mentions by consumers on social media were neither overwhelmingly negative nor positive. Instead, mentions were mostly neutral. Social, nevertheless,...
Tags: business
A new survey conducted by IntelliResponse asked consumers their opinions on services from businesses. Out of these 1000 consumers, 59 percent unsurprisingly said they preferred efficient service from...
Tags: digital marketing, marketing, business
If you had to guess who in your company had the better digital marketing skills and knowledge, would you guess yourself? Perhaps a colleague? Or what about your boss? It might be a good idea to give...
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