Tags: ecommerce, digital marketing, online advertising, business
With the decrease of Facebook’s organic reach, digital marketers are finding it harder to utilize Facebook as a method for reaping marketing benefits. But given the recent stats of Facebook’s reach,...
Tags: digital marketing, online advertising, business
Roughly three-quarters of businesses manage their own analytics and social media marketing, while the remaining percentages of businesses outsourced their paid searches and display advertising. The...
Tags: business
Fridays are experiencing higher brand interaction on Facebook. A new report from Adobe sheds light on which days consumers interact with brands on Facebook: as it turns out, Friday is the day brands...
Tags: online advertising, business
Local searches resulting in purchases. New research from Google says that customers making local searches for items to purchase have a higher expectancy to visit the store and buy the item during the...
Tags: digital marketing, online advertising, business
With social media marketing becoming so popular over the past few years, is email marketing on its way out? Recent numbers from the Email Marketing Census 2014 suggest that this is not the case. In...
Tags: marketing, online advertising, business
Positive Online Shares Result in Higher Purchase Incidence ShareThis, a social data and sharing tool, and the Paley Center for Media recently came together to examine the significance of high-rated...
Tags: business
Facebook is going mobile. As if Facebook didn’t already have a controlling lead over most other social media platforms, the social media giant has declared its new priority: dominating the mobile...
Tags: digital marketing, marketing, online advertising, business
Burt's Bees Electronic Calendars Natural beauty and cosmetic brand Burt’s Bees is taking digital marketing to another level. Most digital marketing strategies involve ads incorporated into social...
Tags: analysis, digital marketing, business
A new study by mobile-ad platform Opera Mediaworks discovered that Google’s Android operating system seems to be edging out the competition when it comes to attracting advertisers’ dollars. That...
Tags: marketing, online advertising, business
Numbers have indicated that the growth of Facebook has been declining as of late, which is bad news for marketers. In fact, recent reports show that there has been a sharp decline in the organic...
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