According to an IBM report, social media, despite being an under employed resource for customer interaction today in business, it will become dominant in the next 3-5 years. The IBM survey focused on...
Tags: marketing, online advertising, business
According to a new report by Econsultancy and SoDA Digital Marketing Outlook Report, 55% of businesses plan stated that they plan to increase digital marketing budgets in 2013. Of those businesses...
Tags: web strategy, business
A patent infringement lawsuit underway in a regional court in Germany could result in the banning of Google Maps. Judge Matthias Zigann, of the of the Munich I Regional Court, told Google that he may...
Tags: Web design, web strategy, mobile development, marketing, business
Mobile devices allow users to access content and the internet on the run, and for this reason, users are increasing addicted to their devices. The mobile experience is not just a technology...
Tags: analysis, marketing, business
A new survey by CMO Council suggests that many marketers are two times as likely to gather insights from field and business development teams than direct feedback and customer profiling (57% vs....
Tags: marketing, online advertising, business
Google has released, ever so quietly, a new tool within Adwords called Offer Extensions that lets marketers post deal offers right in a PPC search ad. The tool is available to marketers that have...
Tags: business
Apple’s iTunes Store has hit a major milestone, showing just how overwhelmingly dominant of a music and media store on the web it is on the web. Itunes has now sold in excess of 25 billion songs...
Tags: ecommerce, design, marketing, business
We often see brands and eCommerce businesses so narrowly focused on the direct correlation between advertising and purchase that they miss the customer relationship, which is the longer term value a...
According to results from the “2013 Edelman Trust Barometer,” an online survey of 26,000 general population respondents from 26 countries, the answer is more than twice. The study explores how...
The power of online reviews According to survey results released in December by Ipsos Open Thinking Exchange (OTX), 78% of US Internet users between the ages of 18-64 agree that online reviews help...
Trending Topics
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts.
 |
 |
