Tags: ecommerce, digital marketing, marketing
Soon remarketing will not be limited to just users surging the web on desktops. Automakers will be taking it to a new level by targeting consumers from the moment they think "hmm, I might need a new...
Tags: ecommerce, digital marketing, mobile development, online advertising
Google has expanding their product listing ads (PLAs) for mobile devices. Product listing ads were first introduced to mobile devices in March, and now the Adwords team is launching an updated...
Tags: SEO, digital marketing
Guest blogging has been an area of contention with many SEO professionals lately. With the advent of Panda & Penguin, fears that Google would view guest blogging as a paid or inappropriate link...
Tags: digital marketing, online advertising
Nielsen has launched it's Twitter TV Ratings system after a year in the making. The TV rating service will take a weekly poll of which US TV shows have the largest audience on Twitter. The ratings...
Tags: SEO, digital marketing, business
Skyword released the results of new study that found that nearly half of their participants have a formal content marketing strategy. Yet, of this group, only 25 percent are measuring the results of...
Tags: SEO, digital marketing, marketing, online advertising
As business leaders make decisions around marketing and resource allocation surrounding marketing decisions, it is important to ask the right questions. For one, which channel generates the most...
Tags: digital marketing, online advertising, business
Digital ad spend in the US is currently more heavily focused on direct response than branding, but according to an eMarketer report, Making Sense of Blurring Channels Marks the Latest Key Digital...
Tags: digital marketing, marketing, online advertising
The retail industry is poised to spend $9.42 billion this year on paid digital media, according to a new report by eMarketer. By 2017, that digital media spend is expected to grow to $13.5 billion....
Tags: digital marketing, online advertising
Offline leads and conversions have long been a limitation with Google's advertising system. The ability to pin the influence of a search advertisement on an offline transaction or conversion left a...
Tags: SEO, digital marketing, marketing
Pagerank, Google's score of a website's importance in search, is itself fading in importance. For SEO professionals, Pagerank was a handy little unit of measure in assessing websites. It was never an...
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