Tags: digital marketing, marketing
New data from Econsultancy’s B2B Real-Time Marketing Report suggests that marketing has become far more reactionary and much less planned. Digital marketers have had to conform their businesses (and...
Tags: digital marketing, business
A new report recently released from Shareaholic helped answer the question of what can be expected of post-click behavior linked to a social media post. Shareaholic examined pages per visit, average...
Tags: ecommerce, digital marketing, online advertising
Mobile ecommerce growth has exploded in popularity during the last few years. In 2010, ecommerce accounted for 3.5 percent of the traffic mobile devices saw. Today that number is at 36.9 percent,...
Tags: digital marketing, marketing, online advertising
When it comes to integrating marketing ploys across multiple channels, a new study shows that 67 percent of digital marketers say it is their current priority. With almost 1,000 marketers...
Tags: digital marketing, marketing
A measurement and analytics report conducted recently by Econsultancy and Lynchpin looked at the current era of data-driven marketing. The partnership studied nearly 1,000 digital analysts and...
Tags: ecommerce, digital marketing, marketing
Thanks to the unending supply of information consumers can acquire with only their fingertips, people looking to buy products online only have to go a short distance to find all the information they...
Tags: digital marketing, mobile development
Countries outside of North America have grown considerably in terms of mobile network connections and in joining social media platforms. One such country is India. Out of the 1.2 billion people who...
Tags: digital marketing, marketing, online advertising
Big data is an immense part of digital marketing, so how exactly are digital marketers sorting the data and keeping up with all its uses? What are the best tools for sorting digital marketing data? A...
Tags: digital marketing, business
According to a new report from market researcher eMarketer, Google and Facebook in combination will represent 15 percent of a total $200 billion spent on media advertising in 2016. In 2012, Google...
Tags: Web design, digital marketing, mobile development
Going mobile is one of the best ways a company can gain revenue and customers today. However, if a mobile implementation is botched, companies can lose on average 68 percent of their smartphone...
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The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
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