Tags: digital marketing, marketing, business
If you had to guess who in your company had the better digital marketing skills and knowledge, would you guess yourself? Perhaps a colleague? Or what about your boss? It might be a good idea to give...
Tags: ecommerce, digital marketing, online advertising, business
With the decrease of Facebook’s organic reach, digital marketers are finding it harder to utilize Facebook as a method for reaping marketing benefits. But given the recent stats of Facebook’s reach,...
Tags: digital marketing, online advertising, business
Roughly three-quarters of businesses manage their own analytics and social media marketing, while the remaining percentages of businesses outsourced their paid searches and display advertising. The...
Tags: digital marketing, online advertising, business
With social media marketing becoming so popular over the past few years, is email marketing on its way out? Recent numbers from the Email Marketing Census 2014 suggest that this is not the case. In...
Tags: digital marketing, marketing, online advertising, business
Burt's Bees Electronic Calendars Natural beauty and cosmetic brand Burt’s Bees is taking digital marketing to another level. Most digital marketing strategies involve ads incorporated into social...
Tags: digital marketing, marketing, online advertising
Changes in Google Adwords Affects Mobile App Advertising Google announced last week changes to Adwords which are to come into affect over coming months. Acknowledging it’s no longer about devices but...
Tags: analysis, digital marketing, business
A new study by mobile-ad platform Opera Mediaworks discovered that Google’s Android operating system seems to be edging out the competition when it comes to attracting advertisers’ dollars. That...
Tags: digital marketing
Twitter and Facebook no longer reign supreme among the teenagers online today. The crown for most-used social media platform has been passed to Instagram. The news comes after a study called “Taking...
Tags: digital marketing
More bad news for marketers currently advertising or looking to do so on Facebook: recent studies indicate that, despite investing more money into advertising on Facebook, businesses saw a reasonably...
Tags: Web design, digital marketing
A review of the new Twitter design. Percentage of Users Who Approve (Blue) and Who Don't Approve of the New Twitter Design In the final quarter of 2013, Twitter discovered that despite an expanding...
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