Tags: digital marketing, marketing, business
For B2B marketing, webinars can be a powerful tactic for lead generation, lead nurturing, sales nurturing and demonstrating the leadership of your brand or product. Webinars are a tried and true...
Tags: digital marketing, online advertising
Global PPC advertising did very well in 2013. Paid search increased by 7% year-over-year, and in the third quarter of 2013, paid search increased by 13% globally, according to data from Covario's Q4...
Tags: digital marketing, marketing
Curata released the results of a study of approximately 500 marketers from the fall of 2013 titled Content Marketing Tactics 2014. This study, focusing on content marketing, asked survey respondents...
Tags: analysis, digital marketing
A new report by Return Path, Where, When and What We Checked Emails On This Holiday Season, sheds some light on email usage data trends. The Return Path report examined about 1.3 billion opened...
Tags: digital marketing, business
Email marketing is positioned for an increased budgets in 2014, according to a new study by StrongView. [M]arketing budgets will remain healthy in 2014 - StrongView 2014 survey The study, 2014...
Tags: digital marketing, marketing
Social media is not just for teenagers. Obviously. About 73% of web-enabled adults in the United States now use a social network. According to a newly released report by The Pew Research Center’s...
Tags: web strategy, digital marketing, marketing
Facebook released newly designed social sharing buttons around the same time that Google also launched newly designed Google+ buttons. Facebook did some initial tests during the first month of it's...
Tags: Web design, Web Development, digital marketing
Google recently released new updates for Google Plus sign-in to make it easier for web developers to build applications that include the passport system to create accounts on third-party websites....
Tags: digital marketing, online advertising
Is Facebook a good advertising platform? Is Google better? This was a question posed by a recent survey. According to a survey by Ad Age and RBC Capital Markets, What Advertisers Really Think About...
Tags: digital marketing, mobile development, online advertising
According to a study, Marketer Perceptions of Mobile Advertising - 2013, by Ovum and IAB, B2C brands are more ahead of the curve than B2B brands when it comes to mobile marketing. B2B brands tend to...
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The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
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