Tags: web strategy, analysis, digital marketing, marketing, business
For many companies, trade shows and cold calling no longer suffice to drive the right leads and sales opportunities in a scalable way. Here are some tips for how to generate leads online. (1) Define...
Tags: digital marketing, marketing
The misconception that European marketers are at least 12-18 months behind the North Americans when it comes to integrating new marketing practices can be put to rest. In the recently released 2014...
Tags: ecommerce, digital marketing, marketing
Despite Halloween barely just around the corner, the holiday season will quickly amp up after the calendar changes to November. Marketers will need to begin their planning for holiday strategies if...
The University of Massachusetts Dartmouth Center for Marketing Research has recently found that blogging among Fortune 500 companies has dropped for the first time in seven years. As it is currently,...
Tags: digital marketing, marketing
New data from Econsultancy’s B2B Real-Time Marketing Report suggests that marketing has become far more reactionary and much less planned. Digital marketers have had to conform their businesses (and...
Many businesses have embraced digital marketing and social media marketing, but what if simply having a presence on the web is no longer enough? That’s what a new study from Monetate and Econsultancy...
Tags: digital marketing, marketing, online advertising
When it comes to integrating marketing ploys across multiple channels, a new study shows that 67 percent of digital marketers say it is their current priority. With almost 1,000 marketers...
Tags: digital marketing, marketing
A measurement and analytics report conducted recently by Econsultancy and Lynchpin looked at the current era of data-driven marketing. The partnership studied nearly 1,000 digital analysts and...
Tags: ecommerce, digital marketing, marketing
Thanks to the unending supply of information consumers can acquire with only their fingertips, people looking to buy products online only have to go a short distance to find all the information they...
Tags: digital marketing, marketing, online advertising
Big data is an immense part of digital marketing, so how exactly are digital marketers sorting the data and keeping up with all its uses? What are the best tools for sorting digital marketing data? A...
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The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
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