Tags: internet, marketing, online advertising
Businesses still spend quite a bit of money promoting their brands on traditional television, despite the fact that the medium is losing viewers for new technology choices that are internet-based....
Tags: marketing, online advertising
Google is enabling three lines of site links in Adwords PPC ads in some cases. Also, Google will allow up to six Sitelinks to an ad (as in our example below). Sitelinks are only displayed with an ad...
Tags: marketing, online advertising
Google introduced a way to calculate the cost of being number one. The new tool will allow paid advertisers to track the costs of being in the top ad position of a search results page regularly. Now,...
Tags: marketing, online advertising
In the hopes of reducing abuses and improving the quality of it's providers, Google has added another step to it's review process of Adsense publishers. Now, publishers websites will be reviewed...
Tags: web strategy, marketing, online advertising
Certainly, location-based web advertising is going to be a true mover-and-shaker for the world of internet business. It may unlock a new and creative ways to improve and tighten ROI. It could even...
Social media is a powerful tool for businesses. From small businesses to major corporations, at least some virtue of social networking is undoubtedly integrated into their marketing strategy. But...
Tags: mobile development, marketing
According to a new report from Strategy Analytics, by the year 2016, location-based services could become a $10-billion-per-year business. This could be true despite the fact that there are growing...
Tags: marketing
Google announced that they will begin charging for clicks on location directions for businesses and location extensions such as an address and phone number. Location extensions are already in use for...
Tags: analysis, website, marketing
The most recent report, L2 Digital IQ Index for travel, explored "digital competency" of travel brands and found that airlines and hotels were the most successful. One of the most fascinating points...
Tags: marketing
Google entered the URL shortener game with it's own goo.gl to complete with the existing and thriving players like bit.ly and tinyurl.com. Twitter certainly provided a foundation for the shrunken URL...
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The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
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