Cybersecurity Marketing

We help cybersecurity companies outperform the competition.

In today's digital world, cybersecurity isn't just an option—it's a business essential. Yet, market forces are preventing many cybersecurity companies from growing. A saturated market, highly technical subject matter, and rapidly evolving technology are impacting business growth for cybersecurity companies. 

Ironpaper is a B2B marketing agency that focuses on helping cybersecurity companies improve marketing and sales programs. We build marketing programs that help cybersecurity solution providers build an opportunity pipeline and generate demand. We create content, launch campaigns, build demand, and nurture opportunities.

Content strategies designed to convert IT leaders. 

Using our expertise in cybersecurity, Ironpaper builds content programs that attract key decision-makers and track the performance of campaigns using business metrics that matter. 

• Decision-makers converted (CISO, CEO, CTO, CIO, VP of Cybersecurity, VP of Information Security, Information Security Director, Cybersecurity Executive,  etc.)
• Target accounts: engaged, accelerated, converted
• Qualified Leads generated per month
• Sales qualified leads per month
• Deal value by open opportunities
• Sales driven by marketing

The Cybersecurity Marketing Playbook

How to gain visibility in a crowded market. 

The U.S. cybersecurity market is one of the most significant globally, reflecting the country's prioritization of cyber defense. This puts extreme pressure on marketing to perform successfully in a highly competitive and expanding marketplace.

As a specialized agency, Ironpaper designs marketing campaigns that navigate a crowded market. We identify messaging that resonates with ideal customers and communicate a clear value proposition to attract and convert qualified leads. 

Driving qualified lead generation for cybersecurity companies. 

Qualified lead generation is critical for cybersecurity companies to achieve sustainable success in a competitive environment. Yet, the data shows that more than half of cybersecurity companies fail to fully leverage the power of targeted marketing to connect with interested potential customers.

"Only around 40% of cybersecurity companies are effectively generating qualified leads." - CSO

Ironpaper is a B2B lead generation agency that creates marketing strategies for sustainable business growth and fuels sales programs with qualified leads. We create buyer-driven strategies designed to connect with ideal customers that build trust, educate, and, ultimately, increase conversions.

Attract, educate, and inspire CISOs and IT leaders with impactful cybersecurity content.

Cybersecurity is a complex buying process that requires education, awareness, proof points, and a clear articulation of a value proposition. We transform messaging strategies to articulate a business case for cybersecurity buyers.

Marketing and sales messaging strategy

Thought leadership

Content for sales nurturing

Inbound marketing

Content for ABM

Cybersecurity marketing programs that power sales funnels

• Marketing channel analysis: Gather and compare marketing campaign effectiveness across all channels
• Sales funnel improvements: Improve performance through the entire cybersecurity sales funnel.
• Marketing to sales alignment: Track and nurture leads for complex and low-touch sales funnels. Improve the alignment between marketing campaigns and sales teams.
• Messaging that communicates a value proposition: We help clients articulate their mission, vision, and value proposition to motivate security buyers into action.