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Digital Marketing Manager - Charlotte

We are hiring a full-time Digital Marketing Manager to lead client accounts.

This position offers freedom to lead marketing strategy initiatives, execute campaigns, analyze business opportunities, and work collaboratively with a great team.

As a Digital Marketing Manager, you will lead 3 - 5 client accounts, managing both the strategy and execution of results-driven digital and inbound campaigns, as well as lead the team internally. You will be directly supported by a Marketing Director, who will provide guidance and coaching to you and your team.

Our ideal candidate would be self-driven, passionate about learning, and friendly. Additionally, the candidate should be a digital marketer and possess skills in inbound marketing and analytics. Strong communication skills are also important, because we need to communicate our ideas to other team members and clients.

Benefits

  • 401(k) Benefit
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Time Off
  • Summer Fridays

 


Apply For The Position

Core responsibilities


  • Assess clients' analytics and reporting to make recommendations
  • Create landing pages, call-to-action, update website pages, and optimize websites to improve conversion rates
  • Help retain and grow client relationships
  • Implement and manage client HubSpot accounts
  • Use analytics to drive marketing decision making
  • Provide clients reporting on performance and outcomes from marketing campaigns
  • Create and manage organic and paid campaigns with a focus on lead acquisition

  • Provide support and clear communications to clients
  • Strategy and execution for SEO, social media, content, and conversion rate optimization
  • Set goals using lead generation rates as a baseline
  • Contribute to action plans, strategy, and marketing recommendations provided to clients
  • Learn and practice account-based marketing and sales enablement techniques
  • Continually improve your skills, education, and certifications


Qualifications include

  • Has professional experience with digital or inbound marketing
  • Professional experience with Google Analytics (or similar analytics application)
  • Experience with HubSpot or able to quickly learn HubSpot
  • Strong communication skills: written and verbal
  • Both analytical and creative
  • Can meet our continuing education certification requirements (4-6 certifications during the first year)
  • Possesses a desire for ongoing learning in digital marketing and analytics
  • Must be located remote within the US only, and be able to work 9am - 6pm EST
  • Must be comfortable working in a remote environment

 

 

Our ideal candidate would be self-driven, passionate about learning, and friendly.

Additionally, the candidate should be a digital marketer and possess skills in inbound marketing and analytics. Strong communication skills are also important, because we need to communicate our ideas to other team members and clients.

Learning & personal development for this role:

We are seeking an individual that embodies our passion for ongoing learning. We are open to candidates that may need to gain new skills for this role and will take 5-6 HubSpot and Google certifications within the first year to help with skill development. We also expect that this candidate will be open to learning and becoming a champion for Ironpaper's methodologies for marketing, sales, content, and management. Additionally, this position will require someone that will continuously learn and gain new and diverse skills over time.

To read more about what key skills successful digital marketers, marketing managers, and content marketers need, check out our blog article "Key Skills for a B2B Marketing Career."

"I love working in a company that has a smart, supportive, and driven team."

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