Ironpaper is a full-service digital marketing and web agency. We help clients achieve core business objectives using the web. We use a Growth-Driven Design methodology for building better-performing, smarter, ROI-driven websites and apps.
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Growth-Driven Design helps minimize risks of the website or app development and design process by focusing on a data- and audience-analysis driven and agile development. Essentially, speed up the development process by breaking it down into bite-sized phases, and we use performance data to make strategic decisions between phases.
Ultimately, this process drives results, such as lead generation or engagement, quicker because we validate as we build.
Growth-Driven Design is closely related to lean marketing principles and shares the “learn quickly what works and discard what doesn’t” mentality. As a digital agency with hundreds of website launches under our belt, we know first-hand how this process is better suited to achieving results and business goals.
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