Looking squarely at their strengths and weaknesses, we led the country’s largest expense and IT telecom management company through their most nagging problem — and in doing so, increasing the flow of qualified leads, nurtured the top of the funnel and middle of the funnel prospects and converted them to sales-readiness.
Ironpaper's demand generation campaigns achieved a consistent increase in qualified leads and lead quality. These campaigns transformed our client's demand generation and it allowed the sales team to focus on better vetted, bottom-of-the-funnel opportunities. We successfully scaled our marketing efforts by a factor of 6x, while building a marketing strategy that set and exceeded our annual stretch goals.
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