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Now Hiring:

Digital Marketer (Remote)

Specialist in Inbound Marketing, Data-Driven Strategy, and AI-Enhanced Solutions with a focus on Paid Media and HubSpot 

 

Ironpaper seeks an experienced digital marketer to develop and execute inbound marketing strategies, leveraging data and automation to optimize client performance. The ideal candidate is a conceptual thinker, embraces technology and AI, and can drive results while thinking critically and strategically.

Essential Skills

  • Proven experience (3+ years) in planning and executing inbound and digital marketing campaigns. Agency or similar experience preferred.
  • Advanced skills in at least one platform: Google Ads/PPC or LinkedIn paid campaigns. If experience is limited to one, a commitment to learning the other within the first 2 months is required.
  • Proficiency with AI tools to assist with campaign analysis, optimization, and deriving data-driven insights to improve performance.
  • Conceptual thinker who can connect marketing efforts to broader business objectives and ensure campaigns support long-term growth.
  • Articulate communication skills to clearly explain marketing strategies and campaign results to internal teams and clients.
  • At least intermediate skills in SEO approaches and use of marketing automation tools, like HubSpot.
  • Proactive and self-motivated, consistently looking for ways to optimize and improve marketing effectiveness.
  • Must be able to work full-time remotely within the US (excluding California) from 9 am to 6 pm EST.

Sound like you?

Overview of responsibilities:

Campaign + SEO Reporting: 

  • Consistently gather and report on the performance of marketing campaigns and SEO initiatives to inform campaign strategy. Build reports. Refine and monitor account performance around messaging themes, landing pages (LPs), ad copy, blog posts, and content offers. Use AI tools to enhance reporting accuracy and derive actionable insights.

Campaign Building + Technical Expertise: 

  • Build compelling, effective campaigns in HubSpot, Pardot, LinkedIn, etc. with the Ironpaper methodology and account strategy in mind. Ensure they align with Ironpaper’s methodology and account strategy. Leverage marketing automation and AI tools to optimize campaign workflows and performance.

Campaign Optimization: 

  • Track and optimize the performance of individual campaigns and conversion points. Collaborate with the Growth Specialist for larger shifts/iterations. Monitor performance across channels, particularly low-performing metrics, and identify what needs to be optimized. Derive insights from campaign data. Use real-time data to continuously optimize messaging and strategy.

Effective Campaigns:

  • Campaigns that are error-free, regularly optimized, and contribute to account goals and growth. Ensure that all campaigns are thoroughly checked and optimized for maximum performance. Collaborate across teams to support consistent optimization. Error-free execution is a key priority.

Campaign Insights + Communication: 

  • Understand the performance of campaigns and digital marketing efforts as a whole. Derive insights and share with client and internal teams. Communicate campaign strategies and results clearly to clients, ensuring alignment with their business goals.

QA + Optimization Context: 

  • DMs should be providing feedback to content, design, and development depending on campaign performance or as part of their QA process before campaigns go live. Leverage AI and analytics tools to assess campaign performance. Provide feedback to content, design, and development teams based on performance data, particularly during the QA process before campaigns go live.

CRM & Automation Management: 

    • Implement and manage client CRM accounts in platforms such as HubSpot, ensuring automation is used to improve marketing workflows and lead nurturing. Integrate CRM tools with other systems and manage workflows to ensure seamless performance tracking and reporting. Use data properties to better understand marketing outcomes.

Join our team.

Additional skills:

  • Experience with HubSpot or Salesforce Marketing Cloud is highly preferred. 
  • Strategic mindset to develop marketing campaigns that not only drive immediate results but align with the client’s long-term business goals.
  • Critical thinking to analyze data and identify trends that guide marketing decisions.
  • Strong desire to learn advanced analytics and leverage AI tools and platforms like Google Analytics, HubSpot, etc.
  • Excellent communication skills, both written and verbal, with a collaborative approach.
  • Inherently kind and open to feedback, working effectively in a remote team.

We need a teammate who is self-motivated, obsessed with learning, and inherently kind.

The ideal candidate should have a solid grasp of inbound marketing strategies and their implementation, as well as proficiency in data analysis and the use of marketing automation tools.

Learning & personal development for this role: 

 

Frame 2975

 

We are seeking an individual that embodies our passion for ongoing learning. We are open to candidates that may need to gain new skills for this role and will take 5-6 HubSpot and Google certifications within the first year to help with skill development. We also expect that this candidate will be open to learning and becoming a champion for Ironpaper's methodologies for marketing, sales, content, and management. Additionally, this position will require someone that will continuously learn and gain new and diverse skills over time.


To read more about what key skills successful digital marketers, marketing managers, and content marketers need, check out our blog article "Key Skills for a B2B Marketing Career."

 

Our comprehensive benefits:

Competitive salary from 60-78K. Additional opportunities for leadership roles.
401(k) Benefit with matching to 4%
Medical plan options with generous employer contributions
Dental and vision employee coverage option at no cost
Permanently Remote
Generous paid time off, flexible Fridays & December holiday week closure
Parental leave benefits
Client hour expectations that support a work-life balance
Continual learning and professional development
Collaborative and supportive culture

"I love working in a company that has a smart, supportive, and driven team."

Shawn C., Marketing Manager

Ready to Apply?

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Thanks for your interest in a career with Ironpaper! We’re excited to learn more about you

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Our team will review your profile and reach out if you’re selected for an introductory meeting. Thank you for your interest in a career with Ironpaper.

B2B Insights

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