Digital Marketer (Remote)

Essential Skills

• Proven experience (3+ years) in planning and executing inbound and digital marketing campaigns. Agency or similar experience preferred.
• Advanced skills in at least one platform: Google Ads/PPC or LinkedIn paid campaigns. If experience is limited to one, a commitment to learning the other within the first 2 months is required.
• Proficiency with AI tools to assist with campaign analysis, optimization, and deriving data-driven insights to improve performance.
• Conceptual thinker who can connect marketing efforts to broader business objectives and ensure campaigns support long-term growth.
• Articulate communication skills to clearly explain marketing strategies and campaign results to internal teams and clients.
• At least intermediate skills in SEO approaches and use of marketing automation tools, like HubSpot.
• Proactive and self-motivated, consistently looking for ways to optimize and improve marketing effectiveness.
• Must be able to work full-time remotely within the US (excluding California) from 9 am to 6 pm EST.

Campaign Insights + Communication: 

• Understand the performance of campaigns and digital marketing efforts as a whole. Derive insights and share with client and internal teams. Communicate campaign strategies and results clearly to clients, ensuring alignment with their business goals.

QA + Optimization Context: 

• DMs should be providing feedback to content, design, and development depending on campaign performance or as part of their QA process before campaigns go live. Leverage AI and analytics tools to assess campaign performance. Provide feedback to content, design, and development teams based on performance data, particularly during the QA process before campaigns go live.

CRM & Automation Management: 

• • Implement and manage client CRM accounts in platforms such as HubSpot, ensuring automation is used to improve marketing workflows and lead nurturing. Integrate CRM tools with other systems and manage workflows to ensure seamless performance tracking and reporting. Use data properties to better understand marketing outcomes.

We are seeking an individual that embodies our passion for ongoing learning. We are open to candidates that may need to gain new skills for this role and will take 5-6 HubSpot and Google certifications within the first year to help with skill development. We also expect that this candidate will be open to learning and becoming a champion for Ironpaper's methodologies for marketing, sales, content, and management. Additionally, this position will require someone that will continuously learn and gain new and diverse skills over time.


To read more about what key skills successful digital marketers, marketing managers, and content marketers need, check out our blog article "Key Skills for a B2B Marketing Career."