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Content Marketer - Charlotte

We are hiring a content marketer for a full-time position to drive strategy and execution for B2B inbound marketing and lead generation projects.

This position will work directly with client accounts, primarily in the B2B technology space. The focus of the work will be strategy and execution for B2B inbound marketing campaigns with a focus on lead generation. 

Responsibilities for this position will include creating content strategy, content creation (blogs, stories, whitepapers, research, key messaging, and interactive pieces), setting up inbound marketing campaigns in HubSpot, running A/B tests to iterate, reporting on analytics, pitching creative and strategic projects, and leading strategy sessions. You would be given freedom to explore strategies, run campaigns, and provide guidance to the team on project direction.

Benefits

  • 401(k) Benefit
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Time Off
  • Summer Fridays

 


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Core responsibilities


  • Create content marketing plans for enterprise companies
  • Set up and manage campaigns in HubSpot
  • Lead strategy sessions and present strategy to clients, teams, and leadership
  • Content creation (writing, research, interviews, storytelling)
  • Managing freelance writers
  • Proofreading and editing content


  • Ability to gain subject matter expertise in high-tech subjects, HR, the Internet of Things and IT. Ability to research and create narratives for these subjects.
  • Lead inbound marketing programs
  • Agile reporting, iteration, testing, and results-driven practices
  • Excellent speaking and presentation skills

 

Qualifications include

  • 3+ years of professional experience with content or inbound strategy. Agency experience a plus
  • Writer and content creator. Excellent storytelling skills.
  • Experience with Google Analytics or other analytics
  • Strong understanding of B2B marketing and lead generation using quality content offerings
  • Ability to provide a professional writing portfolio
  • Research and interviewing skills to uncover useful stories
  • Bonus: third-party publishing experience (freelance writer or PR experience)
  • Bonus: experience with HubSpot
  • Must be located remote within the US only, and be able to work 9am - 6pm EST
  • Must be comfortable working in a remote environment

Our ideal candidate would be self-driven, passionate about learning, and friendly.

The candidate should understand inbound marketing strategy and execution, and have a strong professional writing portfolio. 

Learning & personal development for this role:

We are seeking an individual that embodies our passion for ongoing learning. We are open to candidates that may need to gain new skills for this role and will take 5-6 HubSpot and Google certifications within the first year to help with skill development. We also expect that this candidate will be open to learning and becoming a champion for Ironpaper's methodologies for marketing, sales, content, and management. Additionally, this position will require someone that will continuously learn and gain new and diverse skills over time.

To read more about what key skills successful digital marketers, marketing managers, and content marketers need, check out our blog article "Key Skills for a B2B Marketing Career."

"I love working in a company that has a smart, supportive, and driven team."

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