The manufacturing market has seen significant growth over the past several years. The surge in global population and rapid urbanization has led to a large rise of demand in the manufacturing industry. This economic growth gives manufacturing companies a significant opportunity to invest in marketing to capitalize on increased spending and reliance on the production of goods.
However, generating qualified leads and building a sustainable sales pipeline has become increasingly challenging for manufacturing companies due to the complex buying process and saturated market.
As a specialized agency, Ironpaper builds marketing programs specifically designed to navigate these market complexities. We partner with manufacturing companies to improve qualified lead generation and drive sales pipelines.
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The pandemic accelerated the shift to digital buying channels, giving buyers more control over their interactions with salespeople. This change has led buyers to expect more self-education opportunities and less pressure to purchase.
Ironpaper's work spans the entire buyer's journey. We constantly measure the outcomes of campaigns and content performance to ensure that ideal customers get the right information at the right time as they move through the funnel.
The digital shift has expanded the options for buyers looking for a manufacturing partner. Today, the competitive landscape includes manufacturers from around the world, making it difficult for manufacturers to stand out in a crowded field.
To combat increased competition, we identify what differentiates our clients from their competition and build our strategy around those differentiators. We focus on building your brand's visibility and helping you reach your target audience effectively.
Balancing competitive pricing with strong margins can be challenging when buyers expect volume discounts and customized offerings. Many manufacturers find themselves in the position of marketing based on price and struggling to maintain strong margins in their efforts to secure new customers.
Instead, Ironpaper uses the buyer's journey as an opportunity to create value in the minds of your ideal customers to shift the conversation from pricing to customer experience. Our goal is to help leads understand the value of your unique offering so that they are less likely to drop out of the funnel when price discussions start.
We specialize in the B2B buyer's journey, making us uniquely equipped to understand and meet manufacturers' needs. By utilizing a variety of lead generation strategies along with rapid testing and meaningful engagement metrics, we help our clients build sustainable revenue growth.
Tying your value proposition to better business outcomes is crucial for engaging leads, most of whom don't have a detailed technical understanding of your product.
Buyer-focused, targeted content educates buyers on the complex issues hindering their success and demonstrates your expertise in solving those problems.
Instead of delivering an endless stream of low-quality content, our team focuses on content that builds trust, educates, and converts qualified leads.
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