Ironpaper operates as a marketing automation agency, concentrating on aiding B2B companies in leveraging technology to bolster their marketing and sales outcomes. We specifically target long sales cycles, engaging buying groups effectively and demonstrating a clear understanding of their distinctive value motivations and pain points.
Our strategies are geared toward addressing diverse role-based perspectives, ensuring that our approach resonates with each member within buying groups, thereby facilitating their decision-making process. We are committed to engaging ideal customers, helping businesses articulate their value proposition, and solving their growth challenges using marketing automation.
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Ironpaper creates goal-based campaigns using marketing automation to keep your business and sales opportunities on track. We focus on your sales prospects' behavior, needs, and interests to create engagement throughout their decision process. Marketing automation is a powerful tool to scale relevant communications, build customer intelligence, and power meaningful experiences.
Marketing and sales messaging strategy
Marketing and sales messaging strategy
Marketing and sales messaging strategy
Marketing automation is crucial in scaling relevant communications, reducing campaign waste, and strengthening the channels that generate the most leads and sales. Relevancy is key. B2B buyers need to be educated over a long decision process. Marketing automation can help engage buyers, collect insights, and personalize content.
We employ and implement marketing automation technology to improve your view of marketing and sales performance. Typically, once implemented, you will see extraordinary insights into your marketing and sales practices--and ways to improve them. Ironpaper can help define your marketing and sales objectives, create a data-driven strategy, and map the customer journey. We also build out the necessary campaigns, workflows, and integrations to execute your strategy effectively.
Lead generation
Goal-based workflows
Email marketing
Segmentation and personalization
Lifecycle marketing
Content strategy
Analytics surround the entire funnel
Website integration
Call tracking
Marketing automation allows for building stronger B2B growth programs. A well-implemented marketing automation platform can map your customer journey, launch timely campaigns for ideal buyers, and ensure proper tracking and analysis to see what is working and where there is room for improvement. With a centralized marketing database, businesses can gain better insights into their target audience and make data-driven decisions to drive growth.
Track behavior through customer lifecycle
Track the actions of anonymous prospects
Build clear and robust lead profiles
Strengthen best-performing channels
Get cost-per-acquisition data
Marketing automation employs technology designed for marketing agencies and businesses to automate repetitive tasks, gain better insights from analytics, and improve conversion rates from the entire marketing funnel. Marketing automation helps to increase efficiency with campaigns and reduces human error.
We use marketing automation to strengthen marketing intelligence, offer workflow automation, improve our analysis of marketing campaigns and customers, and build segments for a more customer-centric model of marketing.
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