B2B Health Tech Marketing

Health Tech Marketing for B2B Companies.

As the healthcare industry continues to evolve rapidly, B2B health tech companies increasingly rely on effective marketing to stand out among the growing competition.

Ironpaper is a specialized B2B health tech marketing agency. Our work helps healthcare technology companies achieve core business objectives and build customer relationships.

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Request A Proposal

Are you a healthcare technology company looking to attract and convert highly qualified business prospects and partners? Have you struggled to reach your target audience with compelling messaging?

Request a proposal to learn how Ironpaper applies a unique B2B growth methodology to attract, nurture, and retain qualified leads through the marketing-to-sales funnel.

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Request A Proposal

49% of B2B companies struggled to digitize the buyer’s journey and/or lacked the expertise to build an online buyer’s journey when trying to shift marketing and sales efforts online.

(Ironpaper, 2022)

Health tech marketing strategy is not one-size-fits-all.

As the B2B healthcare technology landscape continues to evolve and innovate, marketing has become increasingly complex. Healthcare technology companies face numerous challenges to achieve marketing success:

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Complexity of products and services.

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Compliance and regulation in campaigns.

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Long and complex sales cycles.

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Differentiation in a crowded market.

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Difficulty in reaching decision-makers.

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Partner with a B2B Growth Agency for healthcare technology

Ironpaper is a B2B growth agency. We specialize in accelerating growth for B2B companies. Ironpaper provides strategy and execution for B2B organizations. Our work connects the dots between marketing and sales.

We accelerate results

  • B2B marketing
  • Sales enablement
  • Content
  • Websites
  • Strategy, analytics, and reporting

B2B Marketing Services for Healthcare Software Companies 

At Ironpaper, we understand the unique challenges facing healthcare software companies today. That's why we offer specialized B2B health tech marketing services designed to achieve tangible business outcomes that foster growth.

Whether it's increasing brand awareness, driving website traffic, improving lead generation, or boosting customer engagement, we have the tools and expertise to help healthcare SaaS companies stay ahead of the curve.

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Comprehensive B2B Health Tech Marketing Strategies

Account-based marketing (ABM): Convert ideal accounts with highly targeted B2B marketing campaigns.

Differentiation strategy: Showcase a clear value proposition in content and messaging to help clients stand out against their competitors.

Health tech content strategy: Simplify buyer education and shorten the sales process with content that addresses challenges at every stage of the buyer's journey.

Engagement strategy: Use effective nurturing content to keep qualified leads engaged over long sales cycles.

Marketing goals: Establish key goals for site visitors and lead generation.

Inbound marketing: Create valuable, helpful content that provides buyers information needed to make an informed decision about your business.

Behavior-based email marketing: Personalized emails based on user engagement that drives conversion.

Buyer intelligence and analytics: Use technology like marketing automation to collect and analyze full-funnel customer journeys.

Lead and prospect insights: Utilize insights to create better prospecting and lead generation strategies.

Customer retention strategy: Tactics to improve customer acquisition and retention.

Health tech lead generation must deliver sales-qualified leads.

Quality matters. At Ironpaper, we use data-driven insights to inform marketing strategy, generating more qualified leads over time. We obsess over data to ensure our health tech marketing campaigns truly resonate with ideal buyers. 

Conversion rate performance marketing report for B2B lead generation campaigns

CASE STUDY

Retarus

Learn how Ironpaper helped Retarus, a healthcare technology company, break into the US market and significantly improve qualified lead generation through buyer-centric campaigns.

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B2B Health Tech Content Marketing

Simplify messaging around complex technologies to speed up long sales processes.

Healthcare technology solutions can be complex, requiring strong, buyer-educating content that effectively conveys a value proposition that truly resonates with them.

Our senior-level content team builds health tech content marketing strategies that engage and inspire your target audience across the buyer's journey.

  • Thought leadership
  • Demand generation
  • Inbound Marketing
  • Account-based marketing
  • Sales nurturing

Pipeline expansion for B2B Health Tech companies. 

As a B2B specialized lead generation agency, we create heathtech marketing strategies that drive sales opportunities, combining the effectiveness of Account-Based Marketing (ABM), inbound marketing, content marketing, and demand generation to ensure we reach your ideal buyer at the right time.

Our Key Marketing Metrics of Success For Health Tech Marketing include:

  • Qualified leads generated per month
  • Sales-qualified leads per month
  • Sales opportunities from leads
  • Target account acceleration
  • Conversion rates from marketing
B2B lead generation tactics: Campaigns, Ads, Social, Content, UX, Data Analysis

Fuel Qualified Lead Gen for B2B Health Tech

Partner with a dedicated B2B marketing agency that truly understands the intricacies of your healthcare technology and has over 20 years of agency experience in targeting and converting ideal buyers into long-term customers.