Ironpaper helps organizations build, test, and optimize content marketing programs to drive qualified leads and sales opportunities.
As third-party data goes increasingly by way of the dinosaurs, Ironpaper provides a stronger alternative. We build results-driven marketing programs that rely on first-party data designed to work in a privacy-centric future.
Marketers must embrace a new approach to data. The change will require a new way of thinking, but the opportunities are better.
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Ironpaper improves the B2B buyer journey by addressing the needs of buyers. Our approach to marketing is built to stand up within a landscape of privacy changes, media disruptions, and data protections.
Companies need to rethink how they use data in marketing. Third-party data has been the backbone of marketing for too long. First-party data can drive better insights and more value, but businesses need new capabilities to make marketing with first-party data actionable, insightful, and robust.
Ironpaper uses data in marketing programs. Moving away from third-party data isn't impossible, but it requires a new way of thinking about marketing, media, and the buyer's journey.
Third-party data falls short in some big ways--privacy, accuracy, and depth. Marketing must approach data from a fresh set of eyes. The opportunities are vast.
