After launching the new Crossfit.com, Ironpaper and the Crossfit team turned it's sights on eCommerce. Crossfit sought to build a product portfolio that matches the tastes of it's community.
Ironpaper designed, strategized and built an eCommerce website for a Crossfit-owned retail venture. The eCommerce website was built on Shopify Plus, an enterprise version of the popular eCommerce framework.
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