Dance Theatre of Harlem

Ironpaper Portfolio

A major NYC cultural institution came to Ironpaper to create an online design and brand strategy when Dance Theatre of Harlem launched ballet company touring after eight years. We incorporated their new branding into an original web design and improved their website's organization, which gave the organization a new look and feel yet retained their institution's pillars.

A cultural institution redefined

This project focused on:

• Creating a contemporary design and branding of the website
• Streamlining navigation for better accessibility
• Showcasing value of programs
• Enhancing focus on performers, performances, and key staff
• CMS