Energy Management Company Website Design

Ironpaper designed and launched a new website for EnergyWatch. The project specifically focused on designing an improved growth website for the organization, focusing on SEO, social media, lead generation, user experience, messaging improvements, conversion optimization, and analytics. Within the scope of the project, Ironpaper set up and improve analytics, reporting and publishing systems for marketing. We implemented Google Analytics, HubSpot, Webmaster Tools, & Adwords. The initial months focused on building out marketing infrastructure allowing us to begin a demand generation program. Ultimately, our mission was to design a growth-focused website that could engage prospects and improve conversions rates for lead generation.