We helped a leader in the telecom and Internet of Things space build a website focusing on increasing lead generation, demand generation, thought leadership, and sales nurturing. The website focuses on the specific Internet of Things and M2M marketplace. We were charged with design, messaging strategy, web development, marketing and content strategy for the site, and connected marketing efforts. Behind the scenes, we employed HubSpot for marketing automation, sales enablement, lead scoring, and nurturing.
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