Ironpaper helped the Telmar--the first to offer media planning software as a computer service (SaaS)--modernize their web identify and build a more effective website for driving leads and visibility in a highly saturated industry.
Telmar needed a better performing website--one that would drive more qualified leads and help the organization scale their sales efforts. We built a modern site that utilized lead tracking, lead scoring, automation, behavior and interest tracking, and dynamic calls-to-action to drive better results from their marketing efforts.
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