Despite two decades of success, Rectangle Health's digital footprint was faltering. Their website failed to generate leads, suffered from poor information architecture, and had inconsistent branding.
Knowing a company website is vital to achieving business and revenue goals, Rectangle Health partnered with Ironpaper to build a top performing site that would propel their business forward.
In this case study, learn how Ironpaper took an underperforming website and created a lead generation engine by improving:
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14%
Increase in Engagement Time
6%
Increase in CTA Clicks Sitewide
236%
More Traffic to Demo Request Pages
Rectangle Health’s website didn’t consistently produce leads. The messaging lacked clarity, and the user experience was too confusing to be compelling.
Melayna Gabiou, Director of Lead Generation
Ironpaper’s team’s mission is to solve our clients' complex growth challenges. We hire and train our team to tackle the most challenging problems in B2B marketing and sales.
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