In our sales and marketing report, we talked to 358 B2B leaders and uncovered a startling truth: many salespeople don't fear their competitors. It's their inability to properly nurture leads that's hurting business.
Both sales and marketing teams need to be in sync to reach various decision-makers within a prospect's buying group.
This research report delves into shared challenges among marketing and sales teams:
→ How do teams engage a warm lead through a long sales cycle?
→ How is it possible to keep a lead interested in a product or service?
→ Who should play the primary role - marketing or sales?
