B2B Articles - April 06, 2015
A content management system, or CMS, is the administrative system of your nonprofit's website that allows your team to add, edit, and manage content quickly and efficiently.
A CMS can make it easy for your organization to publish new pages, add news and ensure your website stays fresh and relevant. Results from frequent publishing include increased web traffic, more donations, and better engagement with your audiences -- but only if you choose the right CMS. The wrong CMS will have the opposite effect and end up costing your organization money in the long run.
To ensure that you choose the best CMS for your nonprofit website, here are the four essential features a CMS must have in order to be a viable option:
Now that you know the key features nonprofits should look for in a CMS, it's time to evaluate your options. Here are the three CMSs we recommend for nonprofit websites, along with their strengths and weaknesses:
It has all the features nonprofits need in a CMS, including substantial SEO capabilities; multiple author participation; content optimization features; and flexibility and scalability. In addition, it provides a mobile responsive framework that allows users to manage the site from any device--desktop, tablet, or mobile. For large nonprofits, it offers enterprise-level features, including multi-site management, WordPress API, modular architecture, and a very in-depth developer manual. WordPress is the most popular CMS in the world because of its rich features and extensibility. Plus, WordPress contains an auto-update feature, which dramatically reduces security fears and maintenance costs long term.
In terms of user experience, WordPress's clean, simplistic design can't be beaten. The entire system is intuitive, reliable, and incredibly easy to learn -- even for non-tech-savvy employees.
One of HubSpot's most attractive features is its "smart content," which allows your organization to intelligently show relevant website content to the right people at the right time. Nonprofits can use this feature to personalize their interactions with donors through custom thank-you messages, personalized newsletters, and targeted content and stories that meet donor interests. Hubspot COS is not an open-source solution. However, its powerful all-in-one marketing solutions make it one of the most formidable fundraising and integrated marketing systems around--a great option for medium-sized and large nonprofits.
On the pros side, Drupal is excellent for building feature-rich and data-intensive websites. Like WordPress, Drupal has a large support community of loyalty technologists. It can also easily accommodate enterprise-level needs for posting a large volume of content and meeting security requirements.
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