Although social conversation, utilizing networks like Twitter, StumbleUpon and Facebook, have affected how we publish content online, blogging, and the integration of blog technologies, remains an important cornerstone of the web. Social networks help build audience and extend the reach of content, but established blogs link to or aggregate smaller sites, sending viewers to read more and produce original content.
Of course there are the well known blogging platforms like WordPress, Blogger and Tumblr. WordPress is the leader in blogging. The platform powers almost 19 percent of the Web and has been downloaded more almost 50 million times. There's Blogger, an easy-to-use, free platform that requires only a Google account to get started. And there's the "hip" choice, Tumblr, the first mainstream service to combine blogging and social media. Tumblr has a strong community of users and content can be easily re-blogged making it easy to curate rather than relying solely on producing original content. There's also Medium started by Twitter founders Ev Williams and Biz Stone. It has a feature letting users edit and annotate other people’s work.
But there's other blogging platforms out there that are bringing fresh ideas and opportunities. Here's a few to consider if you're looking to launch a new blog.
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