B2B Articles - October 02, 2014
Many enterprises yearn for a shortcut to lead generation. There are moments when many companies feel a sense of desperation, and consider taking shortcuts to acquiring leads.
Here are the reasons that you do not want to buy lists of email contacts. Reason number one of our list is a strong enough reason to not purchase lists, but if you need more continue on to point #2 and #3 and so on...
There’s no such thing as an opt-in list for sale! --Madmimi
Spam is a problem, and email service providers are eager to fight it. According to Kaspersky from data measured in the first quarter of 2013 spam accounted for 70.7% of all emails sent. Emailing to purchased lists makes your company part of the problem and a target of anti-spam laws and efforts. Additionally, your emails and email account will be grouped into the bulk of that 70% of spam emails--drowning out your message in a sea of desperate and wasteful emails.
In a nutshell: Purchased email lists harm your delivery to inboxes, brand reputation and have terrible ROI.
SOURCE: https://usa.kaspersky.com/internet-security-center/threats/spam-statistics-report-q2-2013
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