B2B Articles - October 30, 2012
Non-profit organizations need to build a base of support to keep their operations and mission on track. But online donations and a strong fundraising website are often weak points for many traditional non-profits. Typically the web is a place where many organizations cut corners, which can hurt support potential.
The web can be a vital place for a non-profit to build support in many forms. Online donations is one key motive for going online with an effective presence. Additionally, you can extend the support base by building volunteer groups, material gifts, professional help and brand visibility, which all helps to fulfill your mission.
A few reasons for building an effective case for support online:
We have found that the design and user-experience contribute profoundly to the success of online fundraising and non-profit websites. Making the mission and actions of an organization clear and well articulated help the organization's story resonate with potential donations. The website's ease of use encourage giving by reducing frustrations of interacting with the organization online. It is important to remember that an online presence is a vital part of the non-profit brand and campaign.
Tell the story of your cause: Specifically, the website represents the brand and the campaign. Therefore, the fundraising website needs to tell a convincing story and illustrate the story with testimonials and examples. The website is a central vehicle for cause-based story-telling. Remember to keep it emotional and visual, as users often skip long passages of text in favor of illustrated examples and structured content.
Non-profit staff can only accomplish so much in a day. One way to make a non-profit web campaign highly successful is to enlist the help of your extended community. Help your community help you. Give them easy ways to share your content and find you new donors. The extended family and friends of your community can make a high probability support base for your cause. Recommendations go a long way. Part of Ironpaper's philosophy with online fundraising is to help brands connect to these potential supporters via brand champions.
There are a number of tools that can help a non-profits succeed online. These tools should strategically integrate with the primary touch point (website) and campaign stories. Here are a few tools:
We have built a website fundraising system that powers the non-profit website and provides donation intelligence and analytics to build successful campaigns.
Learn more: Website fundraising tool
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