B2B Articles - December 24, 2013 - By Ironpaper
B2B marketers cannot rely on interruption marketing. As B2B organizations focus more heavily on digital marketing, there will be a trend of crafting their websites to be central to their marketing efforts. These 3 tips can greatly improve the performance and effectiveness of a website for a B2B brand.
Content with search:
A study with Chitika Insights, How CTR Varies by Referring Webpage, found that traffic originating from search engines offer a higher CTR as a whole.
Mobile:
Websites that incorporated a mobile responsive design saw an increase in conversions increased by 65.71% on tablet and iPhone. Transactions also increased by up to 112.5% for iPads and iPhones according to a study by the Interactive Advertising Bureau (IAB). Also, according to Hubspot 9 out of 10 mobile searches lead to action.
Automation:
B2B marketers cannot rely on interruption marketing. Marketers are shifting their budgets away from “interruption” advertising.
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