headerIMG

B2B Articles - January 06, 2013 - By Ironpaper

Improving the syntax of Facebook Open Graph

Facebook wants web developers to write better sentences, and they have just improved the language capabilities of Open Graph to allow it.

The goal is simple. Facebook understands that in order for users to share better stories, sometimes developers need to customize the syntax of the Open Graph in order to build Facebook web applications that allow for better stories. To help web developers, Facebook launched flexible sentences, a new capability within Open Graph that gives more control over the construction of sentence structure within apps.

Flexible sentences in Facebook app

In the above example, the app on the right uses Flexible Sentences to provide more context into Tom's actions. As Facebook web designers construct applications, they can build better greater engagement with users and help drive action through interactive story-telling.

This new Facebook API developer expansion includes updates to the configuration tool--allowing developers and designers to edit tenses for their applications. The functionality is only available for custom actions. It will not work with built-in actions.

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We drive demand generation campaigns, ABM programs, B2B content, sales enablement, qualified leads, and B2B marketing efforts. 

Ironpaper Twitter Ironpaper Linkedin