For businesses that have numerous locations, until recently, it has been a frustrating experience managing and maintaining a Facebook social presence that account for each location. Basically, businesses had two options: 1. keep only the primary, corporate Facebook Page and ignore the local instances of the business or 2. create and operate a separate Facebook Page for each location of your business in addition to the corporate Page.
Fortunately, Facebook launched a new feature to help alleviate this problem. The new feature Parent-Child allows businesses to easily claim, administrate, and manage places pages and check-in deals for brands with more than five locations. This helps make social media marketing less of a burden for larger organizations.
Some of the great benefits of Parent-Child include:
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