Nonprofit marketing statistics focusing on fundraising, online marketing, content and social media, and other key nonprofit facts for 2014.
Highlights from the 2014 Nonprofit Communications Trends Report:
Top nonprofit communication goals for 2014: acquiring new donors, engaging community, general brand awareness
From the Content Marketing Institute's Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America, reflecting a sample of 1,714 respondents:
52% of nonprofit professionals who have a documented content strategy rate themselves highly in terms of effectiveness; only 14% of those without a documented strategy rate themselves highly.
69% of the most effective nonprofit professionals are creating more content than they did one year ago, compared with 55% of their least effective peers.
From the 50 Fascinating Nonprofit Statistics by Steve MacLaughlin:
1,409,430 is the number of tax-exempt nonprofit organizations in the United States
From the Content Marketing Institute:
64% of nonprofit professionals believe enewsletters are an effective content marketing tactic.
Again, from the 2014 Nonprofit Communications Trends Report:
Lack of time, money, clear strategy top list of challenges for nonprofit communicators in 2014.
From nonprofitmarketingguide.com:
Large nonprofits more likely to prioritize brand awareness and thought leadership than smaller ones
From Business Insider:
68% of Instagram’s users are women.
From the Content Marketing Institute:
Nonprofits with the most effective content marketing campaigns use an average of five social media platforms.
70% of nonprofits outsource design services for their content marketing. 70% of nonprofits outsource web design to an agency.
92% of nonprofits are using social media, blogging, email, and videos for their content marketing efforts.
Nonprofit marketing statistics for 2014
SOURCES:
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