---
title: Nonprofit marketing statistics for 2014
description: Nonprofit marketing statistics for 2014. Content and Inbound marketing as used by nonprofits. Stats including web design, social media and fundraising.
---

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# [Nonprofit marketing statistics for 2014](https://www.ironpaper.com/webintel/articles/nonprofit-marketing-statistics-2014)

 Written by [Ironpaper](https://www.ironpaper.com/webintel/author/admin) | July 24, 2014

Nonprofit marketing statistics focusing on fundraising, online marketing, content and social media, and other key nonprofit facts for 2014.

Highlights from the 2014 *Nonprofit Communications Trends Report*:

> Top nonprofit communication goals for 2014: acquiring new donors, engaging community, general brand awareness

From the Content Marketing Institute's  *Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America, *reflecting a sample of  1,714 respondents:

> 52% of nonprofit professionals who have a documented content strategy rate themselves highly in terms of effectiveness; only 14% of those without a documented strategy rate themselves highly.

> 69% of the most effective nonprofit professionals are creating more content than they did one year ago, compared with 55% of their least effective peers.

<https://www.ironpaper.com/non-profit-marketing>

From the *50 Fascinating Nonprofit Statistics* by Steve MacLaughlin:

> 1,409,430 is the number of tax-exempt nonprofit organizations in the United States

From the Content Marketing Institute:

> 64% of nonprofit professionals believe enewsletters are an effective content marketing tactic.

Again, from the 2014 Nonprofit Communications Trends Report:

> Lack of time, money, clear strategy top list of challenges for nonprofit communicators in 2014.

From nonprofitmarketingguide.com:

> Large nonprofits more likely to prioritize brand awareness and thought leadership than smaller ones

From Business Insider:

> 68% of Instagram’s users are women. 

From the Content Marketing Institute:

> Nonprofits with the most effective content marketing campaigns use an average of five social media platforms.

> 70% of nonprofits outsource design services for their content marketing. 70% of nonprofits outsource web design to an agency.

> 92% of nonprofits are using social media, blogging, email, and videos for their content marketing efforts.

Nonprofit marketing statistics for 2014  
 SOURCES:

1. 2014 Nonprofit Communications Trends Report, https://www.nonprofitmarketingguide.com/resources/2014-nonprofit-communications-trends-report/
2. Content Marketing Institute's  *Nonprofit Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America - *https://contentmarketinginstitute.com/wp-content/uploads/2013/11/Nonprofit_Research_2014_CMI.pdf
3. From the *50 Fascinating Nonprofit Statistics* by Steve MacLaughlin - https://www.npengage.com/nonprofit-research/50-fascinating-nonprofit-statistics/
4. Business Insider - *Social Media Demographics: The Surprising Identity Of Each Major Social Network*, https://www.businessinsider.com/a-primer-on-social-media-demographics-2013-9

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